ATLANTIC INTERNATIONAL UNIVERSITY

In conjunction with HardKnocksCollege.com

DIPLOMA IN TRAINING AND
PROFESSIONAL SPEAKING

 Certified Trainerpreneur ™ Program

"It's no use walking anywhere to preach unless our walking is our preaching."
— St. Francis of Assisi

Introduction
Don't wait to be retrenched. Push your Plan B button now! Develop your second career immediately. One brilliant pathway is to be a trainerpreneur and professional speaker.

In Remaking Singapore, the government has the ambition to promote Singapore as a world class training hub. Training is a service-based business in education enrichment. You can operate from the comforts of your home till your golden years. At last, you don't have to slot for turkeys anymore! Why work for turkeys when you are an eagle? This profession will see your financially independence, The cost of operating a training business is minimal —just photocopying and transport costs. That's all. The rest are in your expertise and your mere presence! Contents developed by you remain your copyrights assets. As long as you have 'fire in your belly' to share your expertise, you can be a trainer.

Many trainers have forgotten that marketing themselves is just as important as the training itself. That is where we will fill in the gap. In this practical action-based program, we mould you into world-class trainers. If you do what you love and love what you do, you'll never have to work a single day in your life.

Awards
A Diploma is issued by Atlantic International University upon satisfactory completion at the workshop. You are also accorded the title, Certified Trainerpreneur, after your name.

What is a Trainerpreneur?
Our graduates are Certified Trainerpreneurs (Trainers-cum-entrepreneurs) and Professional Speakers. Besides equipping you with training skills, we will share with you ideas on how to position and brand yourselves. You must have visibility in the marketplace to be noticed. Packaging, personal branding and public relations are crucial but often neglected parts of the training profession. Many service-oriented professionals have inadvertently forgotten the importance of branding and marketing. Our objective is to enable you to operate a successful training corporation. If you evolve to be a better trainer than the Master Trainer, then we would have accomplished our mission.

Conduct of Workshop
Workshop is action-based, experiential and highly interactive. You are expected to engage and participate actively in the workshops by delivering your own customized programs in a friendly and non-threatening environment. By fine-tuning them in class, you will learn to deliver them professionally in the more unforgiving real market place. The more often you deliver, the easier and better it becomes. Additionally, we provide one-to-one consultation for participants. This is available for one hour after class, subject to facilitator's availability.

What is Action-Based Training?
Our training is action-based. Action-Based Training begins with a problem. Through a questioning and reflective process, team action is taken to solve the problem. Participants must make a commitment to learning and a resolution to take action. The Master Trainer facilitates this process.

Workshop Assignments
In addition to participation in the workshops, there are weekly practical assignments. You are required to view professional videos, read books and handouts, summarize the day's 'learning gems' and design a workshop program.

Practicum
In the final graduation project, you are required to demonstrate your competence by delivering a 1 to 2 hour live workshop in front of an unknown audience as if you are conducting in a real-time environment.

Earn as You Learn
Make money as you participate in this program. Train others as you are being trained. Share your expert knowledge passionately with others. In sharing, you receive payment. What a profession! Very few professions grant you this privilege.

We do not encourage you to quit your job. You earn money training part-time while you work full-time in your current position. Begin training either on a voluntary or professional basis. You will soon recoup the investment you invest in this diploma program. Then, when you are confident and competent enough, you can take on the harsh business world.

Advanced Training
To develop yourself professionally, you need to attend workshops, seminars or talks of an eclectic nature. Different folks use different instructional methods to drive home the learning points. You are expected to read widely to acquire the breadth of knowledge required of a professional trainer. To increase your level of upfront delivery skills, we will expose you to opportunities to speak in front of different live audiences.

Are There Any Other Learning Activities?
Besides workshops, when time permits, we will tour libraries (for books and videos), music stores, training centers and corporations. Participants will be able to practice their delivery skills in public-speaking clubs. In addition, we will attend talks and workshops as a group, where possible. We will block-book seminars where you will be exposed to different workshop methodologies. The discount received will be passed to you.

Professional Training
Upon completion of your training, you can deliver your maiden workshop. Continuous training in the real commercial world hones your facilitation and speaking skills. The facilitator is able to assist, supervise or accompany you on a professional basis.

What Happens After the Workshops?
No, we do not simply bid you 'adieu' and part company upon your graduation. We will continue to mentor you and hold your hand for 13 months after your graduation. We will gather informally either individually or as a group. You may call, fax, email or SMS us for consultation and advice.

What is the Size and Profile of the Class?
We love to engage you in class. Although we have good response, we keep the class to a low Trainerpreneurs-Master Trainer ratio - small enough to have a personal touch and big enough to create group dynamics. There is a good mix of mature participants possessing a diverse background from across the industries. Netwebbing is one of the advantages in participating in our workshops. You are never too mature or over-qualified to learn! In fact, the silver hair is a hallmark of an accomplished Trainer!

Which Area of Training Should I Focus on?
We do not offer any specialized area of training at this point of time. You should choose your own area of specialty based on your education, profession or passion. For instance, an accountant may specialize in finance, a mother in skills for managing teenagers and an airline cabin crew in customer service. Similarly, a health enthusiast can focus on workshops promoting a healthy lifestyle while a happily married couple can even organize relationship retreats! The possibilities are endless.

You'll Take Home a Toolbox
Essentially, all your skills you acquire at the workshop will be accumulated in a 'toolbox'. They help you every time you deliver a program. We will share with you the essential ingredients for conducting a successful workshop. Many of the worksheets can be adapted and reproduced easily. Various training aids are presented to you. No boring lectures, fuzzy theories, thick manuals, laborious case studies or heavy assignments here.

Does the Company Offer Training Jobs?
We do not want to hand you fishes. Instead, we will teach you how to operate the fishing tackle, how to fish, lead you to the fishing grounds and then, you can go fishing. Don't rush to where fishermen gather. Even in your golden years, whether you retire or continue working, you will still have a rewarding profession as a financially independent trainer. This is a lifelong skill that no one can steal from you! Remember, young enterprising people love to learn from your rich experiences. So you can relate your stories at leisure — and collect payment later.

What about Training Opportunities?
We will provide you with ample opportunities to speak publicly in front of different live audiences. Where possible, we will organize mini workshops for you to conduct before 'the rubber meets the road'.

There are also netwebbing opportunities where course mates can cross-market each another. If we receive any enquiries that are relevant to your area of specialization, we will refer them to you.

Master Trainer
MICHAEL LUM B.Acc (NUS) M.Com (UNSW) Grad Dip (Training & Development) Civil Service College, Dip in Training (AIU), PhD

American Board of NLP Trainer, Time Line Therapy Trainer, American Board of Hypnotherapy Trainer, Louis Alien Program ® Leader, American Management Association Trainer, NLP Master Practitioner, Transaction Analyst (supervisee), NGH Hypnotherapist, IACT Stress Management Instructor, American Institute of Small Business Instructor, Advanced Toastmaster (Gold), Laughter Yoga Instructor, ex-MarsVenus (Men are from Mars; Women are from Venus) ® Facilitator, Family Life Ambassador.

One of Singapore 's most colorful trainers, Michael has trained more than 10,000 executives in Asia Pacific. Michael has been trained by some of the world's best trainers. Having attended the Graduate Diploma in Training and various Train-the-Trainer programs around the world, he develop and present the Diploma in Training (AIU).

Radio, television and newspapers interview him frequently.

Author, "I Once Wore Diapers", "No Failures; Only Success Delayed", "Who Broke My Rice Bowl?", "From Beggars to Millionaires" and "Theory K"

Course Contents

Module 1

• Welcome to the world of training!
• What is a Trainerpreneur?
• The difference between lecturers, speakers and trainers.
• The reality of the training business.
• Prepare your specialty dish.
• Training needs analysis.
• Setting training objectives.
• Training methods.
• Andragogy vs Pedagogy. How children differ from adults in learning.
• Creating a lesson plan.

Module 2

• Icebreaker. Building rapport. Opening and closing techniques .
• Social contracts. Daily summarizing.
• Audio-visual aids: OHP, CD, video, audiocassette, PC, hi-fi.
• The art of flip charting.
• Edutainment™: Music, cartoons, magic, humor, puzzles, exercises, individual games,group games, Post-it pads, training aids.
• Entertraining™: Use of metaphors, jokes, case studies, role-play and Dramatraining™

Module 3

• Training logistics. Training resources.
• Room arrangement. Working your room.
• Establishing an OMO home-based training business.
• Type of business: sole proprietorship, partnership or private limited company.
• Marketing of training services. Positioning and Personal Branding
• Public relations. Market segmentation. Marketing warfare. Certification.
• Training associations.
• Dealing with difficult participants.
• Evaluation. Dealing with poor evaluation.

Module 4

• Power delivery techniques. Stand-up speaking skills.
• How to make the butterflies in your stomach fly in formation.
• Speaking with persuasion. Thinking on your feet.
• How to tell jokes and stories. Using statistics. Dealing with difficult questions.
• Facilitation techniques.

Module 5

• The Master Trainer's voice.
• Vocal check. Your vocal stature. How voice is created. Vocal charisma.
• Vocal awareness. Innovating a wholesome voice. Vocal exercises.
• The breathing space. The fuel of breath. The body of sound. Throwing your voice.
• Vocal range. Inflections. The influence of resonance. Emotive speaking.
• The sound of confidence. Creating your vocal identity.

Module 6

Graduation Practicum. Individual presentation of expert subject in an actual workshop setting with real participants. The project should incorporate all the skills acquired in all the modules. Duration: 1 to 2hour. Graduation ceremony.

Why be a trainer?

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